Reputation intelligence for recruiting, evaluation & corporate value.
Fortune 500 HR teams, private equity firms, and family offices use DNA WEB to screen new hires, run yearly employee evaluations, and quantify the impact of executive web behavior on company valuation and brand reputation.
73%
of recruiters reject candidates after a reputation scan
$4.2M
average reputational loss per crisis event
16+
data sources monitored continuously
60s
to deliver a full executive report
How corporations deploy DNA WEB
Pre-hire screening
Run a full reputation scan on candidates in 60 seconds — court records, lawsuits, controversial posts, and public complaints across 16+ sources.
Annual employee evaluations
Track each employee's digital reputation year over year. Detect off-hours behavior that quietly damages your brand.
Executive value impact
Quantify how an executive's online sentiment correlates with stock movement, deal flow, and brand equity.
Vendor & partner due diligence
Verify counterparties, suppliers, and acquisition targets before signing.
Board & investor reporting
White-label monthly reports of organizational reputation health, attributable risk, and remediation progress.
Crisis & PR monitoring
Real-time alerts when negative coverage starts to climb in search rankings.
A reputation score is the new performance metric.
We deliver each executive and employee a Reputation Score (300–850) updated daily. Integrate the score into your HRIS, succession planning, board reports, and compensation reviews.
- SSO & SCIM provisioning
- Bulk import of 10K+ employees
- Dedicated success manager
- Custom AI risk models
- Legal escalation desk
Sample executive snapshot
CEO · Fortune 500 Energy
412
Reputation
Low
Risk
+2.8%
Brand lift