Ethics

Reputation work has to have limits

These commitments are operational, not decorative. They shape what Lucy AI is allowed to recommend, what our specialists may action, and what we will decline to do at any price.

Commitments

What we always do

Evidence before conclusion

Every claim is tied to a dated, linkable source with an assessment of credibility and corroboration.

Uncertainty stated out loud

Where identity or credibility confidence is low, the finding is separated rather than merged into your report.

Approval before action

No external request, response or filing is submitted without explicit human approval, recorded in an audit log.

Proportionate data collection

We collect the minimum needed for identity resolution, and less again for minors under Guardian Mode.

Consistent pricing

Prices never vary based on a user's perceived distress, wealth, identity or willingness to pay.

Honest outcomes

Where no legitimate pathway exists, we say so and restore the assessment tokens.

Refusals

What we never do

  • We do not frighten users into paying.
  • We do not guarantee removal or search-ranking outcomes.
  • We do not fabricate legal claims or cite law we have not verified.
  • We do not create fake reviews, fake accounts or manufactured positive coverage.
  • We do not suppress lawful journalism, criticism, research or opinion.
  • We do not make or recommend employment decisions.
  • We do not monitor a person, wallet or account without a lawful basis.
  • We do not present general information as individualised legal advice.
DNA WEB

Reputation intelligence and resolution planning, powered by Lucy AI.

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DNA WEB provides reputation intelligence and operational support. It is not a law firm and does not provide legal representation or individualised legal advice. No removal outcome is guaranteed in general — where a case is guarantee eligible, the intended outcome is stated in writing at checkout and, if it is not achieved, your money comes back.

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