Guides

Understand your options before spending anything

Short, practical explanations of how online reputation work actually functions — including what rarely works and why.

9 min read

Your resolution options, explained

Platform enforcement, search de-indexing, publisher correction, source deletion, right of reply and recovery — what each one can and cannot achieve.

7 min read

What harmful content really costs

How reputation damage shows up in hiring, financing, partnerships and customer trust, and how to prioritise a response.

6 min read

Allegation vs. finding of fact

Why the difference matters, how courts and publishers treat each, and how to read a source before reacting to it.

5 min read

Handling namesakes and mistaken identity

Identity signals that actually resolve a person, and how to correct a wrong match in your report.

8 min read

Responding to reviews without escalating

A calm, policy-led approach to review disputes across Google, Tripadvisor and Yelp listings.

4 min read

Monitoring that is proportionate

Choosing what to watch, how often, and when an alert deserves your attention.

Need help with a specific situation?

Run a free report and Lucy AI will tell you which of these guides actually applies to what it finds.

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DNA WEB

Reputation intelligence and resolution planning, powered by Lucy AI.

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Occasional briefings on reputation risk, removal policy changes and what Lucy AI is seeing across the web.

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DNA WEB provides reputation intelligence and operational support. It is not a law firm and does not provide legal representation or individualised legal advice. No removal outcome is guaranteed in general — where a case is guarantee eligible, the intended outcome is stated in writing at checkout and, if it is not achieved, your money comes back.

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