Pricing

Two complete reports free. Resolution work paid in tokens.

Subscriptions cover scanning and monitoring. Resolution work is priced per URL in tokens, with the exact token price and dollar equivalent shown before checkout.

Yearly billing saves 20% on every subscription plan. Switch cycle anytime from your account.

Free

$0to start

Two complete reports so you can see the evidence before deciding anything.

  • 2 complete reports
  • Identity resolution with confidence score
  • Severity and credibility assessment
  • Plain-language resolution options
  • No credit card required
Start free
Most chosen

Personal

$10per month

Or $96 per year and save 20%

Continuous search and monitoring for one person, with tokens for resolution work.

  • Unlimited scans for 1 person target
  • Continuous monitoring and alerts
  • Full audit trail of approvals
  • Resolution work paid in tokens,
  • Guardian Mode not included
Choose Personal

Family Guardian

$5per month

Or $48 per year and save 20%

Add-on for Personal subscribers: social monitoring and alerts for each teen.

  • Each teen tracked separately
  • Posts, reels and comments — received and sent
  • Weekly parent digest plus immediate alerts
  • Guardian authority verification and minor safeguards
  • Available only with a Personal subscription

$5 per month · added to your Personal subscription.

Choose Family Guardian

Small Business

$20per month

Or $192 per year and save 20%

Company, domain and executive review analysis on Google.

  • Company, domain and executive targets
  • Company review analysis on Google
  • Monthly resolution tokens
  • Role-based team access
  • Case management and reporting
Choose Small Business

Business+

$100per month

Or $960 per year and save 20%

Review analysis across Google, Yelp, Tripadvisor and Trustpilot, with a larger token allowance.

  • Company, domain and executive targets
  • Review analysis on Google, Yelp, Tripadvisor and Trustpilot
  • Larger monthly token allowance
  • Role-based team access
  • Case management and reporting
Choose Business+

Workforce Enterprise

$499per month, from

Or $4790.40 per year and save 20%

Public employee social behaviour monitoring for HR, legal and risk teams.

  • From 25 employee profile URLs, bulk import
  • Public posts, reels and comments risk classification
  • Consent and lawful-basis workflow with audit trail
  • Severity routing to HR, Legal and Comms
  • Case management, retention controls and SSO
Talk to sales

1 token = $0.02. Subscriptions cover search, analysis and monitoring; resolution work is not included and is paid in tokens. Payments are processed by Stripe. Receipts, renewal details, billing history and cancellation controls are available in your account.

Compare plans

What each plan actually includes

These are the limits the product enforces, not a wish list. Anything beyond an included allowance is bought explicitly with tokens, and prices never change silently.

What each plan actually includes
CapabilityFreePersonalFamily GuardianSmall BusinessBusiness+Workforce Enterprise
Entities monitored1 person1 person1 person · 2 teen1 company · 1 executive5 company · 3 executive5 company · 25 executive
Included searches and reports2 free reports1 per month1 per month1 per month5 per month25 per month
Review platforms analysedNot includedNot includedNot includedGoogleGoogle, Yelp, Tripadvisor, TrustpilotGoogle, Yelp, Tripadvisor, Trustpilot
Open-web monitoringNot includedWeeklyWeeklyWeeklyWeeklyWeekly
AlertsWeekly digestWeekly digest · immediate with tokensWeekly digest · immediate with tokensWeekly digest · immediate with tokensWeekly digest · immediate with tokensWeekly digest · immediate with tokens
Resolution casesNot includedIncludedIncludedIncludedIncludedIncluded
Team seats11131025
Guardian modeNot includedNot includedIncludedNot includedNot includedNot included

Yearly billing grants twelve times the monthly allowance at the start of the term, usable whenever you like. No plan includes recurring tokens.

In development

  • Breach and dark web indicators by email, phone, username and domain.
  • Read-only API and webhooks for exposure findings.
  • Evidence snapshots with full provenance history.

Resolution work

Priced per URL, paid in tokens

After assessment, each URL receives one case type with a stated intended outcome. You select which URLs to act on, and the checkout total is the sum of those URLs.

Pay with tokens or card

Use your monthly token allowance or buy exactly what a one-time case needs.

Third-party costs shown separately

Legal review, filing fees and specialist services need their own approval.

Never charged silently

Monitoring, analysis or external services are only billed when clearly disclosed and approved.

Guarantee

No resolution, money back

Resolution work only earns its price when it works.

For eligible, outcome-based Reputation Resolution cases we define the intended outcome for every URL before payment — source removal, correction, de-indexing or successful platform enforcement. If we complete the agreed process and that outcome is not achieved within the disclosed case period, we refund the eligible one-time amount for that URL, or restore the tokens it consumed. If a paid assessment finds no legitimate resolution pathway, those tokens come back automatically.

Subscription plans carry a separate 30-day money-back guarantee. Taxes, filing fees, legal fees and other disclosed third-party costs are excluded, as are cases that cannot be completed because they were cancelled, evidence was withheld, every viable action was rejected, or false information was provided.

DNA WEB

Reputation intelligence and resolution planning, powered by Lucy AI.

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Stay in the loop

Occasional briefings on reputation risk, removal policy changes and what Lucy AI is seeing across the web.

We only use your address for these briefings. You can unsubscribe at any time — every email includes a one-click unsubscribe link, and you can resubscribe later by entering your address here again.

Follow us on Google

Choose us as a Preferred Source to see more of our latest stories, insights, and updates across Google Search.

Searches run in every language. Interface available in English, Español, Українська, 中文, Deutsch and Português.

DNA WEB provides reputation intelligence and operational support. It is not a law firm and does not provide legal representation or individualised legal advice. No removal outcome is guaranteed in general — where a case is guarantee eligible, the intended outcome is stated in writing at checkout and, if it is not achieved, your money comes back.

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